Art & Home | Nature’s Embrace

The latest volume of Art & Home is here! This month, Iyna Bort Caruso reflects on private, peaceful and artfully designed gardens.

Extraordinary gardens share intimacies with the estates they embrace, delighting homeowners in ways that are both subtle and profound.

They are nothing if not personal. The palettes that captivate, the fragrances that enchant, the views that charm are singularly unique. Together these elements deliver a romanticized view of a small green universe to the point where the mere act of wandering through a garden can feel like a celebration of nature.

Explore the latest edition of Art & Home!

Sotheby's International Realty Releases Collections Volume 1 2016 and features Realogics SIR Prominently

The first volume of Collections  Volume in 2016 takes a look at groundbreaking 2015 initiatives and looks to the future with spotlight sections and marketing influences. RSIR was featured prominently, with quotes from both Dean Jones, Owner & CEO in addition to Andrea Savage, Vice President of Marketing.

A special spotlight on New Homes and Developments, describes The Homes at Fort Lawton project, represented by RSIR. Andrea Savage, who was instrumental in establishing the platform onsothebysrealty.com, described that “taking on a large new development project that includes multiple homes is a difficult task and takes a lot of strategy to find a large pool of buyers,” continuing that “the new search allows us to direct our potential buyers directly to our portfolio of new construction. We are able to show the different property types offered all in one place and still carry the branding that was created for the project.”

The Marketing Influence section heavily described recent initiatives surrounding the firm’s “Asia Services Group,” from Seattle Luxury Living Magazine to the WeChat real estate portal. As Dean Jones stated, “this app will help us showcase our Pacific Northwest real estate and lifestyle real time overseas. It was a necessary investment to encourage communications between our Asia Services Group and connect our local brokers and their listing clients with a world of opportunity.”

Read Collections Vol. 1 2016 >>

Sotheby's International Realty® Releases 2015 Website Statistics: Reports 30% Increase in Website Traffic Year-Over-Year

Executives of Sotheby’s International Realty Affiliates LLC released website data for 2015 that indicates record breaking traffic with a 30% increase in website visitors year-over-year. With a great focus on creating the best possible user experience, sothebysrealty.com continues the brand’s tradition of revolutionizing Luxury Real Estate in the digital space. As Jon Meschke, Vice President of Affiliate Services – Pacific Region U.S./Western Canada describes, “it was the highest traffic year in the history of Sothebysrealty.com with over 14M visits to the site and just under 30M property detail page views. Both are new records for our website as traffic continues to increase quarter over quarter.”

The General Website Traffic for 2015 Is As Follows:

• 1,170,532 average monthly visits
• 900,690 average monthly unique visitors
• 6,228,161 average monthly page views
• 48% of visitors from outside the U.S.

The report outlines that December 2015 saw the most traffic, with 1.6 million visits, which represents a 91% increase compared to December 2014. As the report describes, “these results demonstrate the impact quality listing content–including HD property videos, quality controlled HD property photos, photo captions, location descriptions and property descriptions–can make in driving traffic to sothebysrealty.com and exposure for your clients’ properties.”  

Meschke also pointed out that in analysis of the “top referring sites, Sothebys.com, the auction house web site, is the number three referring web site over to SIR.com” – an exclusive Sotheby’s advantage built upon the brand’s trusted 271-year heritage.

To be sure, Sotheby’s International Realty® made great strides with the website in 2015, as last spring marked the launch of the newly redesigned SIR.com, which was built to showcase the network’s listings in an immersive and visual way that is unique to the industry. Read More >>

The redesign was followed by numerous accolades, as SIR.com was recognized by the Web Marketing Association for the “2015 Outstanding Website WebAward” and by W3 for the “2015 W3 Gold Award.” Read More >>

Further, SIR.com, when compared in a Global Website Ranking, consistently garners among the highest number of visitors on a month to month basis:

Sotheby's International Realty Affiliates Ring the Closing Bell at the New York Stock Exchange

Sotheby’s International Realty Affiliates LLC, whose parent company is Realogy Holdings Corp. (NYSE: RLGY), rang the Closing Bell at the New York Stock Exchange yesterday to celebrate its 40th anniversary milestone in the luxury residential real estate brokerage business. Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC, was joined on the podium by members of theSotheby’s International Realty network for the bell ringing ceremony.

“I am very proud of the journey we have taken together with our global luxury real estate network to bring the brand where it is today,” said White. “The Sotheby’s International Realty brokerage network was built to connect the finest independent residential real estate companies to the most prestigious and discerning clientele in the world,” said White. “We are honored to be celebrating this milestone by ringing the Closing Bell at the New York Stock Exchange.”

The Sotheby’s International Realty network currently has more than 18,000 independent sales associates located in approximately 825 offices in 61 countries and territories worldwide. Each office is independently owned and operated.

To mark the event, Philip White additionally appeared on CNBC’s Closing Bell to discuss the luxury real estate market.

Sotheby's International Realty Expands Luxury Brand Presence in Finland

Sotheby’s International Realty Affiliates LLC today announced it has expanded its global real estate network into Finland with the launch of Snellman Sotheby’s International Realty located in Helsinki.

The owners, consisting of Swedish and Finnish prominent business investors headed by Robert Charpentier, signed an exclusive 25-year franchise agreement to develop the Sotheby’s International Realty® brand throughout Finland. The company will operate under the leadership of Kenneth Katter, who brings over 20 years of relevant high-profile international sales experience to his role of chief executive officer.

“Expansion into Finland continues the brand’s commitment to providing access to theSotheby’s International Realty network’s exclusive real estate services in luxury real estate destinations around the world,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC.  “Finland is a country widely admired as a European hub of innovation and entrepreneurship where the luxury market continues to grow. Entry into Helsinki offers great opportunity and complements the brand’s strong existing presence throughout Sweden and the Baltic States.”

According to Charpentier, the plan is to establish the Sotheby’s International Realty brand in the capital city of Helsinki with the opening of the first Snellman Sotheby’s International Realty office. With the addition of this office, opening this year, the Sotheby’s International Realty brand will have over 180 independently owned and operated offices in the Europe, Middle East and Africa regions. Other cities in Finland will be evaluated on an ongoing basis and Charpentier anticipates a presence in the Finnish Lapland in the future to facilitate the international interest of high-end ski chalets.

Katter adds, “This company is focused on fulfilling the needs of highly discerning clients searching for extraordinary real estate and requiring a high quality of service. It is vitally important for our team to ensure that we understand our clients’ needs and to deliver efficient and personalized services with professionalism and confidentiality,” he said.

“Now with the support of the Sotheby’s International Realty brand we can bring Finland’s extraordinary and unique properties to the far-reaching corners of the world.”

The Sotheby’s International Realty network currently has over 18,000 sales associates located in approximately 825 offices in 61 countries and territories worldwide.  Snellman Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website.  In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and their clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.  Each office is independently owned and operated.