Sotheby's International Realty® Releases 2015 Website Statistics: Reports 30% Increase in Website Traffic Year-Over-Year

Executives of Sotheby’s International Realty Affiliates LLC released website data for 2015 that indicates record breaking traffic with a 30% increase in website visitors year-over-year. With a great focus on creating the best possible user experience, sothebysrealty.com continues the brand’s tradition of revolutionizing Luxury Real Estate in the digital space. As Jon Meschke, Vice President of Affiliate Services – Pacific Region U.S./Western Canada describes, “it was the highest traffic year in the history of Sothebysrealty.com with over 14M visits to the site and just under 30M property detail page views. Both are new records for our website as traffic continues to increase quarter over quarter.”

The General Website Traffic for 2015 Is As Follows:

• 1,170,532 average monthly visits
• 900,690 average monthly unique visitors
• 6,228,161 average monthly page views
• 48% of visitors from outside the U.S.

The report outlines that December 2015 saw the most traffic, with 1.6 million visits, which represents a 91% increase compared to December 2014. As the report describes, “these results demonstrate the impact quality listing content–including HD property videos, quality controlled HD property photos, photo captions, location descriptions and property descriptions–can make in driving traffic to sothebysrealty.com and exposure for your clients’ properties.”  

Meschke also pointed out that in analysis of the “top referring sites, Sothebys.com, the auction house web site, is the number three referring web site over to SIR.com” – an exclusive Sotheby’s advantage built upon the brand’s trusted 271-year heritage.

To be sure, Sotheby’s International Realty® made great strides with the website in 2015, as last spring marked the launch of the newly redesigned SIR.com, which was built to showcase the network’s listings in an immersive and visual way that is unique to the industry. Read More >>

The redesign was followed by numerous accolades, as SIR.com was recognized by the Web Marketing Association for the “2015 Outstanding Website WebAward” and by W3 for the “2015 W3 Gold Award.” Read More >>

Further, SIR.com, when compared in a Global Website Ranking, consistently garners among the highest number of visitors on a month to month basis:

Introducing an Exclusive Apple News Partnership

We are so proud to share that Sotheby’s International Realty is now 1 of 20 exclusive advertising partners on the Apple News app now through the end of December and the only real estate company.

Apple News is a brand new application baked into every Apple device running iOS 9 or newer, allowing our brand to potentially reach over 800 million iPhones and iPads.

You can add the Sotheby’s International Realty channel within Apple News, which has content automatically fed via the Extraordinary Living blog. It can be found by searching for Sotheby’s International Realty within the News app, or clicking here on your iOS device.

Proven Results: Since going live on 10/16, Apple has been the #3 overall traffic driving source to SIR.COM behind Search and Facebook. 98% of those users are NEW to SIR.COM.

SIR.COM Wins WebAwards

We are proud to announce that the recently revamped Sotheby’s International Realty® website was recognized by the Web Marketing Association with the “2015 Outstanding Website WebAward” and by W3 with the “2015 W3 Gold Award.” With a great focus on creating the best possible user experience, the new sothebysrealty.com continues the brand’s tradition of revolutionizing Luxury Real Estate in the digital space.

The new design changes include an increased focus on full-screen, high-definition video throughout the site, from the homepage to property detail pages, to allow for a more immersive consumer experience. High-resolution photography also plays a more prominent role. The property detail pages feature: slideshows that tell a home’s story via the captions, custom video, location overviews that provide insight into the local area via video and text, and a seller or expert quote that offers a personal view of the property.

About Web Marketing Association: Since 1997, the Web Marketing Association’s annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the world review sites in 96 industries. The best are recognized with a WebAward which helps interactive professionals promote themselves, their companies, and their best work to the outside world.

Explore SIR.COM >>

Sotheby's International Realty Brand Welcomes Cape Cod Firm

Sotheby’s International Realty Affiliates LLC today yesterday that New Seabury Real Estate on Cape Cod, Massachusetts, is the newest member of its real estate network and will now operate as New Seabury Sotheby’s International Realty.

The firm, which is owned and operated by Christopher Burden Jr. and Amanda Prince, has three offices around the Cape and will service New Seabury, Popponesset and the greater Cape Cod area.  With this addition, the Sotheby’s International Realty brand now has four member companies on Cape Cod including: Atlantic Bay Sotheby’s International Realty, oldCape Sotheby’s International Realty, Sotheby’s International Realty – Falmouth Brokerage and Sotheby’s International Realty – Osterville Brokerage.

“Christopher Burden and his team are seasoned real estate professionals who have extensive market knowledge about the community in which they serve,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC.  “We are proud to welcome New Seabury Sotheby’s International Realty to our network.”

The firm has served the greater Cape Cod area since 1970.  “Affiliating with Sotheby’s International Realtyallows our company to have access to high caliber marketing opportunities and technology, as well as worldwide exposure,” said Burden.  “We are thrilled to be a part of a globally recognized brand.”

The Sotheby’s International Realty network currently has more than 17,000 sales associates located in approximately 800 offices in 61 countries and territories worldwide.  New Seabury Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website.  In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.  Each office is independently owned and operated.

Sotheby's International Realty Brand to Expand Luxury Presence within the Middle East

Sotheby’s International Realty Affiliates LLC today announced plans for the brand’s expansion into five additional Gulf countries, complementing its existing presence in the United Arab Emirates. Within the next year, the brand’s affiliate brokerage in the region, Gulf Sotheby’s International Realty, is expected to enter the important new markets of Saudi Arabia, Qatar, Bahrain, Kuwait and Oman, greatly increasing the brand’s presence in the Middle East.

“Increasing our brand presence in the Middle East is yet another example of our commitment to providing the Sotheby’s International Realty network’s exclusive real estate services in luxury property destinations around the world,” said Phillip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC.  “The Middle East continues to be one of the most important sources of cross-regional capital into the global real estate market and we are proud to support Gulf Sotheby’s International Realty as the company expands its footprint and continues to provide robust regional market intelligence to its clients.”

Currently operating in Dubai and Abu Dhabi, Gulf Sotheby’s International Realty is led by Chairman George Azar.  The firm intends to open seven new offices around the region including Riyadh, Jeddah and Dammam in Saudi Arabia and also in Qatar, Bahrain, Kuwait and Oman.

“We are excited to be growing our company and widening our range of services to span the Middle Eastern region,” said Azar.  “Our goal is to achieve the highest sale price for our clients, but achieving this means equipping investors with sound intelligence about the property market and its potential. Our clients are sophisticated high net worth individuals and institutional investors who need to understand the underlying fundamentals of the markets in which they invest. This is why we have consistently surpassed our own sale price targets in 2015, despite the slowdown in the Dubai property market.”

The Sotheby’s International Realty network currently has approximately 17,000 sales associates located in approximately 800 offices in 61 countries and territories worldwide.  Gulf Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website.  In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and their clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.  Each office is independently owned and operated.